Remote training of pharmacists and their teams is a valuable alternative to in-situ visits. E-detailing combines calls with online sales management support on the POINT website to provide training on various subjects, such as optimising delivery of an oral chemotherapy or advice on an OTC treatment.
“Datamining", "client awareness", "business intelligence", "analytic CRM"... in the context of marketing, all these terms refer more or less to the same thing. But what precisely is it? A new IT theory applied to business? A new digital tool reserved for specialists in direct marketing?