OCP CONNECT
THE PHARMACY EXPERT
TO SUPPORT THE LABORATORIES
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newsletter
Consumer Health

How can you ensure
preference for your product in pharmacies?

PHARMACEUTICALS

How can you favour the
transmission of your message to the patient?

GENERICS

How can you make sure that
your brand is present in pharmacies?

OPERATIONAL SOLUTION
E-detailing visits

Remote training of pharmacists and their teams is a valuable alternative to in-situ visits. E-detailing combines calls with online sales management support on the POINT website to provide training on various subjects, such as optimising delivery of an oral chemotherapy or advice on an OTC treatment.

CASE STUDY
Supporting the delivery of a treatment

A laboratory is launching a new pre-filled pen indicated in the treatment of rheumatoid arthritis and arthropathic psoriasis. How can delivery be optimised and appropriate patient use of the new pen be ensured?

WHITE BOOK
Datamining

“Datamining", "client awareness", "business intelligence", "analytic CRM"... in the context of marketing, all these terms refer more or less to the same thing. But what precisely is it? A new IT theory applied to business? A new digital tool reserved for specialists in direct marketing?