CONSUMER HEALTH

Online ordering and promotion

Internet allows interactive communication which benefits from high pharmacist reactivity.
94% of pharmacies are connected to the internet with an average of 5.6 computers by pharmacy (1)
POINT:

• Foremost e-business site
• 15 000 user pharmacies
• 800 000 visitors each month
• 46% of pharmacies permanently connected

Multiple communication and service spaces: promotional banners, relaying of TV ads, upselling links, e-mailing campaigns...

(1) BVA survey on Internet in retail pharmacies, 2010

Telesales to pharmacies

A team of 150 operators specialised in pharmaceuticals supervised by expert pharmacists.

Multiple objectives for your brands and products: recruiting new clients, developing core business by loyalty, developing basket average…

Assets:

• Excellent targeting capacities
• Product expertise
• A privileged relation with pharmacists and their teams
• Order taking, delivery, billing, after-sales service
• Quantitative and qualitative reporting

Performance:

• 100% exploitation rate of client database
• 85% target contact rate
• 22% average conversion rate

Profiling and identification of your target pharmacies

Datamining can provide answers to questions such as:

• How many pharmacies distribute your molecule or your brand?
• How is your portfolio segmented: small, medium, large clients…?
• Where are the active pharmacies located?
• What’s their environment: prescribing doctors, hospitals, schools, railway stations...?
• What is your potential development by region?

Datamining allows you to refine your product strategy for optimum ROI

Communication direct to the patient

Maximum visibility for your brand end to end, from pharmacy to patient : your communication on the OCP checkout bags distributed to pharmacies.

Exceptionally high impact:

• 4 000 pharmacies
• 4 000 000 bags
• 4 000 000 patients reached in 2 months

Health positioning: your communication associated with the message “Parce que la santé n’attend pas” (“because health won’t wait”)

Ecological positioning: biodegradable and entirely recyclable bags