
The family healthcare sector is a changing environment market driven by a difficult economic context which impacts the behaviour and choices of consumers.
The pharmaceutical industry is more than ever obliged to pursue the development of their business model in a context of ever-increasing demands from pharmacists: reputation, range, services, training, and innovation.
Pharmaceutical promotion must therefore adapt to these profound changes and new challenges by adopting new market and channels mix.

- Launching new products in pharmacies
- Implementing new brands
- Public communication in situ
- Developing brand/product awareness
- Developing sales- Creating patient demand
- Point of sale presence and visibility of products
- Maintaining brand market share in pharmacies
- Inciting listing- additional sales reps