GENERICS

Telesales to pharmacies

A team of 150 operators specialised in pharmaceuticals supervised by expert pharmacists.

Multiple objectives for your brands and products: listing, recruiting new clients, developing core business by loyalty, developing basket average, pre-ordering…

Assets:

• Excellent targeting capacities
• Product expertise
• A privileged relation with pharmacists and their teams
• Order taking, delivery, billing, after-sales service
• Quantitative and qualitative reporting

Performance:

• 100% exploitation rate of client database
• 85% target contact rate
• 22% average conversion rate

Ensuring first-to-pharmacy presence the day of patent expiration

Made-to-measure logistics to ensure D+1 delivery to clients:

• repacing of product reception (adoption of exceptional hours)
• management of inter-platform dispatch  the day of launch
• top-priority transport to pharmacies the following day

Ensuring a maximum market share for your molecule and create brand preference from Day One.

Profiling and identification of your target pharmacies

Datamining can provide answers to questions such as:

• How many pharmacies distribute your molecule or your brand?
• How is your portfolio segmented: small, medium, large clients…?
• Where are the active pharmacies located?
• What’s their environment: prescribing doctors, hospitals, schools, railway stations...?
• What is your potential development by region?

Datamining allows you to refine your product strategy for optimum ROI

Maximum visibility for your brand

Relay your mass media campaign in proximity to sales points throughout the country for maximum public impact.

High-yield efficiency from this exclusive channel:

• 65% of adults spot the message; a potential audience of 31 million people
• 96% of pharmacists are exposed to the message, with 44% recall rate

Source : TNS Sofres / Epsy survey

Maximum visibility:

• Fleet of 800 health vehicles
• More than 250 000 km each day
• Present in all zones (urban and rural)
• Deliveries made at peak hours.

A flexible solution adaptable to your regional potential.

Campaign outcome measured in partnership with BVA on elements of visibility, recall, perception and impact.