OCP CONNECT workshop at PharmaSuccess
OCP CONNECT was a partner of PharmaSuccess, the first occasion of a new annual event consecrated to marketing excellence in the pharmaceutical industry which took place at the CNIT in Paris on Friday 11th February 2011.
The occasion for OCP CONNECT to organise a workshop on the theme of “The pharmacy at the heart of laboratory marketing strategies” illustrated with a real-life case study: the training of pharmacy teams just before the delivery of a new anticancer treatment to ensure effective transmission of health education messages to patients.
The workshop was presented by Virginie Bros, Sutent marketing manager (Pfizer), Nathalie Kubryk, OCP call centre marketing manager, and Mr Myon, pharmacist in Paris.
A great success : 80 people took part in this workshop.
From the laboratory to the pharmacy
Discover OCP CONNECT’s brand-new film : “From the laboratory to the pharmacy”. A report which shows you our caring approach.
Express' OCP CONNECT: "Getting your educational messages through to patients"
The last working breakfast on this theme was held on Tuesday June 21th at the Pershinghall lounges in Paris.
The breakfast allowed the participants to explore the following questions:
- What is the relation between the pharmacist and the patient, and how is it evolving?
- How can we identify the right pharmacy to connect with the right patient?
- What follow-through solutions should be established?
Next step : launching a new theme on November 2011 session
OCP CONNECT’s White Books
Making our experience and expertise available to support your strategy approach. The themes of our forthcoming white books will be :
- How can datamining allow you to perfect your strategies and optimise ROI?
- E-detailing: an effective, high-yield approach for developing awareness of your product with pharmacists and their teams.
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