OCP CONNECT

NEW: "The inside story on e-detailing"

As far as its legislative definition is concerned, e-detailing is entirely equivalent to traditional detailing. As an attractive alternative for both manufacturers and prescribing physicians, e-detailing offers a remote training solution for the pharmacist target. Laboratories and pharmacists alike are increasingly convinced of its utility: for labs, it offers a simple, efficient means of widening their multichannel and multitargeted marketing drives; for pharmacists, the opportunity to ensure and improve their function as frontline healthcare actors (as foreseen by the HPST law on the renewal of healthcare processes).
E-detailing includes specific obligations and requires specific skills – there’s no room for improvisation when supplying e-detailing services...

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New: "Datamining by example"

“Datamining", "client awareness", "business intelligence", "analytic CRM"... in the context of marketing, all these terms refer more or less to the same thing. But what precisely is it? A new IT theory applied to business? A new digital tool reserved for specialists in direct marketing? A souped-up database which gives us strategic marketing information?  And how can such a miracle be brought about?
Rather than offering you yet another white book by the latest expert introducing “the principles, methods, and best practices of datamining”, we’ve decided to present datamining to you amusingly and imaginatively through the use of concrete, practical examples.
Through four business cases drawn from our practical everyday experience, we show you just how datamining can help you develop really effective client awareness.
..and of course, if your operational marketing is already finely targeted and efficacious, and if the consumer behaviour of your clients holds no secrets for you, then all unawares you’ve already started datamining!  Our white book will help you build on your experience and develop even more effective ways of getting the most out of your client data.

Get your FREE copy on demand on our Contacts page!