
Today's, pharmaceutical market is being revolutionised by a changing business model : from blockbuster to nichebuster.
The detailing market is in full mutation due to restructuration items and new communication technologies.
Patients themselves are changing their status : from being passive, they are now taking an active role in their own healthcare: through increased internet access, the general level of patient awareness has risen greatly over the last few years.

-compensating for the expiration of patents
-taking into account strong reglementary constraints
-integrating medicines into individualised patient-specific therapeutic solutions
-passed on educational messages not only to prescribing doctors but also to other healthcare professionals and to patients

- specific support of sophisticated research-based proprietary pharmaceuticals
- managing the wider availability of products previously reserved for hospital use
- non-compliance
- home-based management of the side-effects of new oral chemotherapy
- developing awareness of appropriate product use in the field