PHARMACEUTICALS

Context

A multi-target anti-cancer drug prescribed to a small number of patients.
Risk management plan

Challenge

Identifying the appropriate pharmacies and ensuring that pharmacists are fully informed about the course of therapy prior to delivery.

OCP CONNECT’s recommendations

• Distribution: establish a centralised one-off delivery network - Same-day delivery from a dedicated national platform for rare & complex products.
• Daily identification of target pharmacies: datamining
• Just-in-time training before delivery: e-detailing

ROI measurement

• 96% of pharmacists agreed to follow training during the first week.
• 800 pharmacies trained

Context

Launch of a new prefilled injector indicated in the treatment of rheumatoid arthritis and arthropathic psoriasis

Challenge

Optimising delivery of the new injector and promoting its appropriate use by the patient

OCP CONNECT’s recommendations:

• Inform:
  • Audio infomessage « Spot Santé »
  • Message on delivery slips and invoices
• Training and supporting : training video and downloadable patient brochure made available to the pharmacist on the POINT website

ROI measurement

• 180 000 valid contacts via Spot Santé
• 68 000 contacts in 24 hours via delivery notes and invoices
• 2 000 pharmacies watched the video

Context

A company seeks to develop its image as a key actor in the management of hypertensive patients and reinforce the impact on the patient of the prescribing doctor’s indications and advice.

Challenge

Involving the pharmacist and his team as back-ups to the GP in the support and management of hypertensive patients

OCP CONNECT’s recommendations

• Inform :
  • Exclusive marketing direct Info Flash campaign to therapeutic education in hypertension
  • General public site relayed on POINT
• Train :
  • Cycle of regional evening conferences
• Support :
  • Advice to patients (patient brochure with delivered product, online advice)
  • Web call-back, allowing the pharmacist to obtain call-back from a dedicated teleoperator with one click

ROI measurement

• 40 participants on average for each evening conference
• 96% of pharmacists interested by the patient brochures delivered with orders

Context

Launch of a new-generation ESA (erythropoiesis-stimulating agent) in the context of a severe chronic pathology concerning a restricted number of patients.

Challenge

Supplying the pharmacist with the full range of information to guarantee optimal quality of delivery and to ensure effective patient management and support in coordination with other healthcare professionals

OCP CONNECT’s recommendations:

• Targeting: identification by datamining 3000 pharmacies heavily involved in the delivery ESA treatment
• Training: e-detailing

ROI measurement

• Full training in 68% of targeted pharmacies
• Up to 6 training calls per day per pharmacy
• 99% of pharmacists surveyed consider that this training reinforces their advisory capacities