PHARMACEUTICALS

Profiling and identification of your target pharmacies

Datamining provides answers to questions such as:

• How many pharmacies carry your product?
• How is your portfolio segmented?
• Where are the active pharmacies located?
• In what context are your clients: SNU, hospital, GP, school, railway station...?

Datamining allows you to refine your product strategy for optimal ROI.

A valid alternative to in situ visit

E-detailing is a remote training solution that combines internet and telephone. Our expertise allows us to target the pharmacies active in your market and bring into play health-authority certified teleoperators specifically trained for this kind of detailing.

This flexible, interactive training format provides a response to pharmacist requirements and provides an efficient solution to accompany delivery of your products.

Information and online advice

Internet allows interactive communication which benefits from high pharmacist reactivity.

94% of pharmacies are connected to the internet with an average of 5.6 computers by pharmacy (1)
POINT:

• First e-business site
• 15 000 user pharmacies
• 800 000 visitors each month
• 46% of pharmacies permanently connected

Multiple communication and service spaces: banners, e-learning modules, Web call-back, interactive infomercials, e-mailing campaigns...

(1) BVA survey on Internet in pharmacies, 2010

180 000 valid pharmacy contacts

Your audio health message broadcast through the OCP call centre greeting message

•     15 500 pharmacies reached in 2 weeks.
•     100% captive audience
•     83% of pharmacies recall the message
•     85% of pharmacies are interested by product news and information during their wait